Aping the well-worn, but dazzlingly lit, jerkily choreographed “Idol” format, six entrepreneurs were invited to Radio City Music Hall in New York to pitch their ideas. Six young business wannabes taking the same stage as Bob Dillon, Yo Yo Ma, and Robin Williams to tell a packed house of investors and business press types why their idea should be chosen as the “Idea of the Decade” – ahem. Yes I know, but that’s what they call it: “The Idea of the Decade”. They count backward, ten years, well never mind – it doesn’t make sense to me either since this isn’t really about the past; it’s about who gets voted in or out by the celebrity panel. The winner of “Idea of the Decade” becomes not only a television celebrity but their idea will get funded, by someone. It’s a sure thing, the funding I mean.
So who is this year’s celebrity panel? Who are the personalities wielding life or death power over our six budding business wannabes? Well, there’s a celebrity hedge fund manager from J. P. Morgan, Donald Trump of course, a pop rock hip-hop diamond studded be-bop performer, a comedian (who is worth millions if the promo is to believed) and the ubiquitous Ryan Seacrest who does not vote, but acts as MC, general crowd stoker, and the voice of the people. This extravaganza is sponsored and heavily promoted by the Financial Times (Rupert Murdock passed on Idea of the Century because he is, um well you know, busy in the UK right now), and what a night it was! Six impassioned visions for a future business, six happy, sad, desperate, shaky, confident, young, quirky, expensive but potentially brilliant ideas for breakthrough businesses, world-changing businesses, yes, businesses that, if brought to life, would change the world!
If your eyes are moistening in anticipation of a better world, you are not alone. The audience was following and responding with what can only be described as frenzy: explosive cheers, shouts of joy and support, applause rattling the old theater’s rafters. Ryan Seacrest and Donald Trump were shown hugging while jumping up and down at the end of one of the presentations, and the hedge fund manager actually looked up from his blackberry at contestant number three… what a show stopper!
And the winner was… oh sorry, I can’t tell you who the winner was because this show is being syndicated. You see this evening’s three hour epic was taped. It won’t actually be aired for two weeks yet when, as the result of a ginormous marketing blitz, it will debut with the first of eight one hour episodes, backfilled with stories, flash backs, commentary, shots of the green room and candid moments for anxious competitors, vignettes about their families, their boy and girl friends, their pet gerbils, one contestant raises guinea hens, and of course, the drumbeat of advertising, a full 21 minutes per shoe hour and… viola…a three hour production becomes eight hours of thrilling nerve jangling television, or at least that’s what Seacrest and the Financial Times hope for. So the winner is… stay tuned, if the non-disclosure agreements (NDA’s) hold, you won’t find out till summer!
But back in the real world, one member of last night’s audience enjoys her morning breakfast, later than usual. New York may be a city that never sleeps, but as one of its most successful investors, she knows that come hell or high water she needs to sleep: seven and a half hours each and every night to be exact. The wizard, as she is known in investment circles, has learned from her 63 years on this earth that surgeons may be able to trick parts of the body into defying gravity, but there is no fooling mother nature when it comes to sleep, not if you want to do your best. So it wasn’t until the next morning, over tea and toast that she, aka the wizard, had a chance to talk with Henry, her lifelong partner, about the “Idea of the Decade” taping. Henry didn’t go. He is bored by business; Henry is a lyricist and partner, so as partner, he couldn’t help but ask:
“Well how was it?”
“Oh, you know, way too long, and those celebrity hatchet people, the ones who they choose to be mean to the boys and girls, that’s appalling, but… well….”
“Yes, but you know, that’s entertainment today my dear. Being rude and mean is the new funny, but it was worth it, right? You get the inside track, the first shot at investing, so that’s something, right?”
“Yes, at a price” she sighed, and deliberately spread peanut butter on the corner of her toast before taking a bite. “Yes, that’s the idea. For the next four weeks we, the audience, allegedly have exclusive access as investors, we get first-in privileges, as it were, and god knows we should – they charge us the earth for the privilege, extortion is more like it!”
“Well, the ideas, were there any good ones?”
“Oh yes, three of them are brilliant I think.”
“Ah” said Henry, topping up his cup of tea, before slurping the hot liquid. “So are we investing?”
She paused in mid chew, as if the movie frame had stopped for a moment. “I don’t think so,” she said and scraped another knife-full of peanut butter, smoothing it on her toast, preparing for her next bite. “No, not this year.”
“What! Why go at all if you don’t invest?”
“I go to hear about ideas, and sometimes invest, you know that.”
“I thought you said three of them were brilliant.”
“Yes, I think they are, and I quite liked the presenters too, compelling people, yes they were very compelling but….”
“But what?
“No doers”
“What?”
“No doers. A couple of the ideas are brilliant, but there are no doers, I looked, I checked, I carefully researched each of the plans. The ideas are grand but none of them will happen, because there are no doers in the group, not a one.”
“Yes but ideas! My gosh, they are so precious you know – creativity, spark, innovation.”
“Please Henry dear, you write your music and I’ll do the investing, thank you. Creativity, spark, yes, wonderful stuff just like your music. But Henry, if you can’t make the ideas actually happen, if you can’t execute the ideas, I’m afraid they’re worthless. Writing the words to “Tomorrow” is not the same as creating a production of “Annie”, fully staged, performed, tickets printed and sold, theater rented, light and gas bills paid and receipts collected and put into the bank. None of those three ideas has a doer to make them come true. If one or the other is able to find a doer – well that will be fine, but I don’t invest unless I can see a way for the idea to actually happen: no doer no money from me; that’s the rule. Now don’t tell anyone I said that, there are plenty of people in the hall who’ll step up to the roulette wheel and take a spin. I don’t do casinos. I invest in ideas that can happen.
“I see, well, I think I do,” replied Henry and took the last slurp of tea in the cup, before clanking it down on its saucer. “What is it you say about entrepreneurs… I forget… entrepreneurs are….”
“Entrepreneurs are people who make something out of nothing – that’s what I say.”
“Does that mean ideas are worth nothing?”
“No, it means ideas are nothing unless you make them real, and in business, this means making something that others will buy at a profit. Entrepreneurs must have ideas and make them happen – that’s the magic…. Now, are you going to eat that last piece of toast or can I have it?”
“Yes, of course, my dear, here. So last night may become a television success, with a lot of filling, fluffing, special effects, and stoking, but not an entrepreneurial success?
“I wouldn’t say that. Someone may get lucky, but I won’t participate. No doers, no investment. We’ll have to find another place to put some of our money, which of course we will, once the wizard finds a great idea with a doer attached.” They both laughed, and lightly slapped hands, a high five across the empty tea cups, toast crumbs, and a half full jar of crunchy peanut butter.
“Are we going to watch “Idea of the Decade?”
“Of course, I can’t wait to see how they make three hours of near tedium into, what? The Television Epic of the decade? Won’t that be fun!”









