But what about my real job, you know, running the company?


Attending to stakeholders is a big part of your real job, but others can and should help as well.

The trick is to get out in front of stakeholder needs and demands. You should set the tempo as opposed to just reacting.

First make sure you are meeting with each community often enough. Set a schedule and see if you are staying ahead of them.

Next, enlist help: look to your executive team and others to share some of the load.