stakeholders


CEO:

I didn’t take on this role to be a baby sitter. But some days that’s what it it feels like.

I babysit the board, I babysit the clients and customers, I babysit suppliers,employees, even my own team!

Walt:

I understand. As you become more successful there are often more stakeholders, and each stakeholder community has important needs.

CEO:

Yes, but why me?

Walt:

Well, the obvious answer is because you are their leader. They all need some attention.


CEO:

But what about my real job, you know, running the company?

Walt:

Attending to stakeholders is a big part of your real job, but others can and should help as well.

The trick is to get out in front of stakeholder needs and demands. You should set the tempo as opposed to just reacting.

First make sure you are meeting with each community often enough. Set a schedule and see if you are staying ahead of them.

Next, enlist help: look to your executive team and others to share some of the load.


CEO:

So if I am hearing you right, you think this stakeholder thing is important.

Walt:

Very important.

You are a leader of a community (a commerce community) and the job requires both functional and political leadership.

Both count, both are important.


CEO:

So how do we figure this out?

Walt:

Let’s take a look a closer look at each stakeholder group.

Ask yourself some questions about each of them.

Understanding their needs will help you identify the best way to satisfy them.